Vision, Mission, Value
Our Mission & Vision
Vision:
We create a sustainable future where health, cleanliness, and well-being are accessible to all.
Mission:
We care about the cleanliness of everything – inside and out, from the environment around us to our mind within.
Brand Promise
We Make • We Care
- We Make: We are more than just a manufacturer, we redefine the standards and benchmarks of cleaning and re-engineer cleaning. With two self-owned factories, Champion has full control over both innovation and production. This enables us to continuously improve and refine our products, while exploring endless possibilities along the way.
- We Care: Champion’s dedication to making a positive impact beyond products, focusing on meaningful connections, elevated standards, and a cleaner, healthier world for all – for our client, our industry and our world.

Core Value: CLEAN, Driving Our Every Journey
Every step forward of Champion comes from the adherence to the following values:
- C (Customer-Driven Innovation): We innovate to meet and exceed our customers' evolving needs for physical and mental well-being.
- L (Leading Environmental Sustainability): We lead the way in sustainable practices, minimising our environmental impact.
- E (Excellence in All We Do): We strive for excellence in all aspects of our business and commit to environmental responsibility.
- A (Accountability with Transparency): We operate with transparency and integrity by holding ourselves accountable to our stakeholders.
- N (Nurturing Well-being): We care for our employees, customers, and communities we serve.

Five Champetency: The Perfect Combination of Professionalism, Innovation and Responsibility
With five core competencies, we have become the benchmark of the industry:
- Leadership and Decision Making: Respond quickly to the market and lead industrial transformation with forward-looking thinking.
- Adaptability and Innovation: Respond flexibly to challenges and drive the clean revolution with technological breakthroughs.
- Collaboration and Communication: Cross-team collaboration and open communication create a seamless service experience.
- Professional Knowledge and Business Acumen: Technical experts and business elites work together to achieve a balance between benefits and responsibilities.
- Values and Professional Ethics: Fulfill our commitment to society with integrity and enthusiasm.